How To Make An Effective Advertisement

Name: Ran Wang

WRIT1133-27, MWF 12:00

Prof. Eric Leake 

04/02/12

438 Words

       After I read the article Authenticity in American, which is written by Joshua Freedman and Dan Jurafsky, the author talks about the language first, the culture diversity is large. Different groups of people have different lifestyles in social classes, geographic regions, especially the language. Since America is the county of immigrant, the different people came from different countries. Thus, the problem of regional accents is very serious. Actually, there is an intimate relationship between language and the food: using the food advertisement is the best way; also, the relationship still can reveal something to all of group of people. Such as the author said “Food descriptions are so widespread and so broad in their audience, they provide an excellent tool for this analysis. (1)” Next, the author using the famous American snack food- potato chips to express how the advertisement words express representations of all of group of people. By consider those different potato chips advertisements, no matter in language skills or lifestyle aspects, so you can find what the dominant factors are to customers.

        I found a very interesting and significant point in author analysis of potato chip advertising. The author talks about the connection between the educational levels and the advertising vocabulary; because the linguistic is very complex, different commodity should suit with different living standard group of people. If the advertiser takes the very complicated language for advertisement, this situation not only will let the consumers who are living in lower-class confused about how food benefits to themselves, but also it is hard to let consumers afford to the price of the food. I feel this analysis is very true and it will benefit all of advertisers.

        From other parts of the article, I did find the word “health” is very important to the food advertisement. Actually, not only the food advertisement should consider about the health for the food, every commodity should consider the significance of health. The reason is that whether the lower-class customers or higher-class customers always consider about the issue of healthy commodity. On the other hand, there is a research about comparing the purchase between expensive chips and inexpensive chips; the expensive chips are purchased more frequently than the inexpensive once. I believe this phenomenon can support people's thoughts that the higher the price is, the more nutritious the food is. As a result, in the future, how to change people’s subconscious ideas is all of the food companies should consider because the health for foods is the first concern of customers.