Monday, April 30, 2012

Keep or Give Up Our Original Dietary Habits


                                 Keep or Give Up Our Original Dietary Habits



       Diet is an indispensable aspect for peoples’ life. The different countries have totally different dietary habits, although the immigrants and the international students always want to keep their hometown dietary habits. For this phenomenon, it is a fact that the people who are from different countries have different food culture backgrounds. China has an old saying: Food is the paramount necessity of the people. However, I believe Americans’ point of view is always different. It seems to me that most of them think the dietary is not as important as Chines opinions.

       For example, I am from Beijing; also I went to America to study and live last fall. BaoDu is Beijing’s special dish; why Beijing citizens and I like BaoDu very much is because of the long tradition. It represents kind of cultural connotation of Beijing. Although lots of people who are from other places in China think they cannot accept BaoDu anymore because they think that is not tasty and it is disgusting, it still is my favorite food since it has become a habit for me. Unfortunately, it is very hard to find my favorite food in America; maybe because not only BaoDu, also lots of Chinese food is too difficult to make. Also, the food culture is not the most important thing in American eyes. Some of them believe is not worth it to waste a long time in cooking. For this phenomenon, as all immigrants from different countries will be affected and changed by the new cultures in variable ways. As for me, I’ll have to get used to the American way of life.

       Sometimes although I did find a Chinese restaurant in America, but it is not the authentic taste of Chines food and the flavor is totally different from my hometown, and we call that “mixed food”. The Chinese-American restaurants cook the food using different ingredients from China. They also combine the different food culture background in different way. But we have to admit as an immigrant or international student, as time goes on, we will get used to eating the mixed food unknowingly.

       The last time I went to the Korean BBQ restaurant with my friends, I found some new things there. After ate here I observed and wrote down a food observation. I found the Korean BBQ restaurant not only has Korean food, there are also lots of countries representative food – Chinese food, Asian food and some other countries food. For example, there are lots of different type snacks; the most attractive one is the chocolate fountain at the central of the after-dinner section. It is a huge stand of sweets and a four-tier fountain of melted chocolate where you could dip your marshmallows and sweets into it and get it coated with chocolate. This snack is from Switzerland. Moreover, I saw there are lots of different type soups: such as Korea soya bean soup, Japanese miso soup and Chinese vinegar-pepper soup. Actually, because I am from China, and I know what the traditional Chinese food looks like and what it tastes like. But all of Chinese food in there is not very authentic. But we should be satisfied because they already tried their best to cook every country’s food.

       On the other hand, I also found not all customers were Koreans; there were a lot of Americans and Chinese. Most food in the Korean BBQ restaurant is not from America, but because that restaurant was built in America, there are lots of American customers who come there to eat. Besides, I would like to analyze the reason why there are lots of Chinese. The United States has many Chinese immigrants; secondly, the food culture of China has a long history, and it effects the whole world profoundly, especially Asia.

       Analyzing why there are lots of different Asians attracted to the Korean BBQ restaurant, I believe it is not just depending on where the food is from or that America is an immigrant country. When I think about this phenomenon in a deep way, I found there is an intimate relationship with the way of cooking. Such as the Chinese food in Korean BBQ, actually this kind of American-Chinese food we call them “Mixed food”. Mixed different country food culture and using different country’s ingredients to cook it. It seems like the Korean BBQ restaurant built in America, although they want to keep their food originally, keep cooking the traditional food and using the same cooking ways. Actually they cannot make the traditional food in America. Firstly, they should mix with some American elements and try to make the taste more suitable with the America people’s dietary habits in order to attract more and more customers. So, even though the dishes are still Chinese food, but the style was changed a lot. For example, you can see they use lots of butter made in America on the food, fry some kinds of Chinese food longer because most American customers like the food which has high fat and high calories very much. Secondly, all of food ingredients are using the American ingredients, so both the appearance and the taste are totally different with their hometown food. Thirdly, there are lots of Chinese restaurants changed to fast food style in America in order to suit the American dietary habit. I think the Panda Express restaurant is a good example to explain and emphasize this phenomenon. According to Jerry Hirsch in the Los Angeles Times, “Their 1,100 Panda Express restaurants dominate Chinese fast food and are ubiquitous residents of shopping-mall food courts, airports and sports stadiums across America. As it celebrates its 25th anniversary this year, Panda Express has proved itself to be an effective competitor against larger corporate fast-food chains such as McDonald’s, KFC and Taco Bell, and thousands of independent rivals.” So we can see the Panda Express has already become a popular trendy in America. Actually most Chinese food restaurants in China are not fast food because Chinese believe food is the most important part in their life, Also, Chinese think spend a long time on diet and cooking is valuable. We can see the Panda Express still cooking the Chinese food, but the food style is fast food, maybe is because lots of Americans would like to take the food away rather than eat it there. They think the diet is not as important as Chinese says. As a result, the Panda Express was begun to change in order to suitable with American dietary habits. Based on the above three points, fusing the American food style with the other country’s food is an indispensable part since traditional food have become the mixed food in America.

       Back to our topic, as an international student, we cannot change this phenomenon even though we were very disappointed when traditional food became the mixed food and mixed food became Americans tendency in United States. Meanwhile, we will accept this kind of food and try to change ourselves dietary habits unknowable because any country’s culture is irresistible. As the author Roy Ahn said in article Home Run: My Journey Back to Korean Food. “When I went out, I ate all the things my friend did- pizza, hot dogs, enchiladas, and fries with greasy chili that turned the paper wrapper orange. It’s worth nothing that two Korean-American boys were among my circle, but we rarely went out for food from the homeland. Whatever the reason, they were much more comfortable than I was with being Korean-American (13)”. From this quote, we can see the author is a Korean-American. In his article, he suggests that the American cooking and diet culture for an immigrant is irresistible although he always tried to keep his old eating habits. I believe, as time goes on, not only a Korean immigrant will be effected by the food culture of the States, but also all immigrants from different countries will be effected and changed by the new cultures in variable ways. Maybe the different between author and I is our identity. The author is an immigrant status, so he is living in America since he was young, but I just stayed in America for a year as international student. Although the Chinese and Beijing’s dishes for me still are my favorite, such as BaoDu, the America food for me also is fresh rather than boring or disgusting because I just living in America one year. But actually we are also very similar at some points. I admit maybe I will change my eating habits and try to like the mixed food in the future as the author too, because the influence of cultural background is irresistible.

       In conclusion, I am trying to adapt to the American-Chinese mixed food in America, whatever in food style or appearance and the taste. I think maybe I can keep my own food habits in the future, because I lived in China already 20 years but living in America just one year. The Chinese food effects my dietary habits deeply. On the other hand, I will go back to China during in summer and winter break every year so that I can eat Chinese food. Although I want to keep my own Chinese dietary habits, I still have to admit it is possible that the American-Chinese mixed food will change my dietary habits in the future. As I said, it is too hard to keep my original habits because cooking and diet culture for an immigrant or international student is irresistible.



































































                         

Work Cited

Ahn, Roy. Home Run: My Journey Back to Korean Food. Gastronomica: The Journal

of Food and Culture, Vol. 9, No. 4 (Fall 2009), pp. 12-15.

April 29, 2012.




Jerry Hirsch. Want rice with that? August 13, 2008, Times Staff Writer.

April 29, 2012.





Thursday, April 26, 2012

Draft for EE1


Ran Wang 

                                                           Draft for EE1

     In this essay, I would like to establish the relationship between the first Short essay and the third one. The relationship I will explain is as an immigrants or students, living and study in American, their dietary habit will be changed because different country has exact different diet habit, although they always would like to keep their hometown diet habit. To be more specific, if I would like to begin with this part , is a good way to use my SE1. the Beijing specialist food BaoDu as my first part. . As for me, I am from Beijing; also I went to American studying and living since last fall. Actually, different country people has different diet habit is because of they have different food culture background. For example, BaoDu is the Beijing’s specialist dishes; why Beijing citizens and I like BaoDu very much is because of the long tradition. It represents kind of culture connotation of Beijing. Although lots of people who are from other place also think they cannot accept BaoDu anymore, it still is my favorite food because it has become a habit for me.
      Unfortunately, Not only I cannot find my favorite Beijing’s food in American; but also I’ll have to get used to the American way of life. The food culture although is not the most important thing in American people’s eyes. For this phenomenon, as an all immigrants from different countries will be affected and changed by the new cultures in variable ways. I believe using this way to analyze the constant tension between my home food culture background and my new environment is a good way. After do that, I think I also can post some China or Asian specialist food to reflect how deep is the people’s hometown food cultures are .
       Then I can start my argument. The argument is: as an all immigrants from different countries will be affected and changed by the new cultures in variable ways. Seem like the food part; although we also can find the Chinese food in America, it tasty also is totally different because of the “mixed food”. But we will get used to eat the mixing food unknowingly.
        In this part, I would like to use my SE3 to support my argument. The last time when I went to the Korean BBQ restaurant with my friends, after do that I observed and wrote down a food observation, because not only the Korean BBQ restaurant has the Korean food, it also has lots of representative food – The Chinese food and the Asian food. Also, because that restaurant was built in American, so there are lots of American customers come to their and eat their. After analyze all of this observation, I would like to combine with my argument. As the author Roy Ahn said in article Home Run: My Journey Back to Korean Food. “When I went out, I ate all the things my friend did- pizza, hot dogs, enchiladas, and fries with greasy chili that turned the paper wrapper orange. It’s worth nothing that two Korean-American boys were among my circle, but we rarely went out for food from the homeland. Whatever the reason, they were much more comfortable than I was with being Korean-American (13)”. From this quote, we can see the author is a Korean-American. In his article, he suggests that the American cooking and diet culture for an immigrant is irresistible although he always tried to keep his old eating habits. I believe, as time goes on, not only a Korean immigrant will be affected by the food culture of the States, but also all immigrants from different countries will be affected and changed by the new cultures in variable ways. And then analyze myself; find the similar between the author and me. Also I can find the different between the author and me. Such as I can say the author is an immigrant status but I am the student and just study in American. Furthermore, the author was already living in American so many years, but I just went to American studying and living since last fall. So, although the Beijing’s dishes for me still are my favorite, such as BaoDu; the American food for me is fresh rather than boring or disgusting because I just living in American one year.
       But actually we also can find lots of Chinese food in American, although the tasty is totally different with my home food. So Next, I will talk about the mixed food to explain why it is different with my hometown food.
       Seem like the Korean BBQ restaurant built on America, although they want to keep their food originally, using the same cooking way. But actually they cannot do that because firstly, all of food materials are using the American materials, so the tasty is different with their home food. Secondly, they should mix with some American elements and the America people’s diet habit in their Korean food in order to attract more and more customers. Fusing the American food style with the Korean food style is an indispensable part. Then even traditional food becomes the new way of American eating and a mix of food cultures. I think the Panda Express restaurant is a good example to explain and emphasize this idea. Also I can find some outside articles which are talking about this kind of mixing food become an important part in American’s life.
       Also If I can use the second SE, I would like to use the different between American food advertisement and the Chinese food advertisement, the main point is using their different to analyze the different culture background. Such as using the China and America consumer recognition and understanding for foods to analyze the different culture background. In this part, one thing the most important is find the similar between the American and Chinese customers and the food tasty or design to emphasize how important the mixed food is.
       In conclusion, I want to talk a little bit more; Talk about my own experience and personal reflection between the mixed foods and how can I adapt the American food in the future. Finally, if I can keep my own food habit or not in the future, what will happens?




Sunday, April 22, 2012

Response for article Eating at the edge


 Ran Wang

WRIT1133

Prof. Leake

4/22/2012


       The article "Eating at the Edge" by Hortwiz carries out couple of interesting points about changing of people’s eating habits today. The first point is people used to eat following a fixed schedule regardless they were hungry or not.  As Hortwiz explains, “The increased significance of grazing, not eating at fixed meal times in the same place in the company of one’s family or workmates” is one of many signs of a “de-synchronization of time-space paths" (42). So this situation has already became people's habit since people work more hard and had no time to eat.
       But nowadays, people are tend to eat whenever they are hungry or whenever they could. Another one is Hortwiz states that people today are usually eat by themselves instead of eating together with families and friends as people do in several years ago. The author gives us an example of how did people having soup in the past and how do we have soup today: people in the past always sitting together with their families or friends and have soup together but people today tend to have soup by themselves for a per serve soup.
       This article points out couples of valuable points about changing of eating habits today. For me, I prefer eat with my friends but sometimes we do not have similar schedules. Because of the course schedule I do not usually eating together or following a fixed schedule to eat, but I really like the feeling when my families, friends and me myself sitting together, eat and talk. It means a lot to me. Especially last winter quarter, because it is my first time living and studying in the United States, although it just two months I did not seen my parents. When I came back, my mom cooks lots of delicious foods and some Beijing special cuisine. In china, it is a best way to cook a delicious food and sitting together, it represents the other side is think much miss you.   

Friday, April 20, 2012

SE3 reference

Home Run : My Journey back to Korean Food

Korean Restaurant Observation and Food Culture


Name: Ran Wang

WRIT1133-27, MWF 12:00

Prof. Eric Leake        

04/19/12

1068 Words

                   Korean Restaurant Observation and Food Culture



       Food is indispensable for people’s life. Nowadays, since more and more Asian students and immigrants come to America, there are so many Asian food restaurants established in America. China has an old saying: Food is the paramount necessity of the people. Although, I believe Americans’ point of view is always different. As for me, living and studying in America is happy and yearning. Because I am from China, the most important thing that I could not accept in America is the food; it is very simple and insipid.
       Last Saturday, I went shopping with my friends. Surprisingly, we found a Korean BBQ restaurant located near the shopping mall. Also we were attracted by it deeply, because this is our first time to find a Korean food in Denver. So, we decided to try to eat there.
       For this observation, I would like to report this Korean BBQ restaurant from three aspects- the restaurant’s decoration; the food type and appearance; and the customers. The restaurant is named as Q Table BBQ Buffet, which is located on Northglenn Market Place. Before we entered this restaurant, I saw there is a business schedule post on the window. The business time is Mon-Fri; lunch time is 1:00-3:00p.m., and dinner time is 4:30-10:00p.m. On the other hand, it runs all day on SAT-SUN. After going into this restaurant, the first thing we saw was a waiting room where people can wait comfortably and conveniently. Then we moved into the restaurant, and there is a spread table on the right side because this restaurant is a buffet. I noticed all the price lists are written in details: the meal for regular is $19.95; the kids’ price is $12.95; and everything is free for babies. Here I found the first reason why this restaurant is popular. Korean BBQ is one of the most expensive types of food in Korea; but for this restaurant, not only it is a buffet and has a relatively cheap price, but also it is an authentic Korean BBQ restaurant. Then, I found all of the waiters are wearing the black uniforms. Through their conversation and their appearances, I can tell all of waiters are Koreans or at least American-Koreans. At this point, a waiter followed us and said “we have a window seat reserved for you.” After we sat down, I found the table linen’s color is red; the color of the wall is orange and every dish of food is illuminated by baby spot. I guess all these decorative colors and detailed decorations are meant to let the customers have a better appetite. Meanwhile, I found a BBQ stove on the table, and there is a text on the BBQ stove saying “BBQ at your own table”. Also, each table has an exhaust fan above the BBQ stove. Actually, every detail of the restaurant represents the restaurant's respect to clients, and every service embodies the restaurant's considerateness to clients. Before we were ready to get food, the waiter walked over and said “I will help you guys change the stove when it is burned or when you want to roast other kinds of meats. By the way, please take the amount of food that you need; otherwise you should charge for the wasted food.”
       Then I began to take the food, I saw a transparent kitchen there – you can see each cook preparing the food from outside. After I walked around with all of food, I found an order of the food that had been put out. When you want to take the food, the first part would be the appetiers: such as cantaloupe, watermelon, pineapple and other fruits. The second part is the staple food which is all kinds of Korean raw meats – it not only includes the frozen steak, raw steaky pork, and fat beef slices, but also there is lot of sea food you can roast and eat; for example: cuttlefish, sleeve-fish and fresh shrimp. Also it has Korean characteristic food – soup meat with noodles, which is putting the South Korea soya bean soup on the noodles. After that you can sprinkle with shallots and caraways on the noodles. That was the first line of food. On the other side bar of sushi and wine, which are extra paid things. The last part is after dinner food. There are lots of different type snacks; the most attractive one is the chocolate fountain at the central of the after-dinner section. It is a huge stand of sweets and a four-tier fountain of melted chocolate where you could dip your marshmallows and sweets into it and get it coated with chocolate. Moreover, I saw there are lots of different type soups: such as Korea soya bean soup, Japanese miso soup and Chinese vinegar-pepper soup.
       Finally, when we had finished and were chatting with each other, I found the customers not all customers were Koreans; there were also a lot of Americans and Chinese. I analyzed the reason why there are lots of Chinese. First, the United States has many Chinese immigrants; second, there is also lots of Chinese food as I listed before. Actually, the food culture of China has a long history, and it effects the whole world profoundly, especially the Asia. After talking about the Chinese customers, I have some more thoughts about the American ones. Apparently, this Korean restaurant was built in America, so the food there is affected by the United States cooking style and diet culture. As the author Roy Ahn said in article Home Run: My Journey Back to Korean Food. “When I went out, I ate all the things my friend did- pizza, hot dogs, enchiladas, and fries with greasy chili that turned the paper wrapper orange. It’s worth nothing that two Korean-American boys were among my circle, but we rarely went out for food from the homeland. Whatever the reason, they were much more comfortable than I was with being Korean-American. (13)” From this quote, we can see the author is a Korean-American. In his article, he suggests that the American cooking and diet culture for an immigrant is irresistible although he always tried to keep his old eating habits. I believe, as time goes on, not only a Korean immigrant will be affected by the food culture of the States, but also all immigrants from different countries will be affected and changed by the new cultures in variable ways.

























Work Cited

Ahn, Roy. Home Run: My Journey Back to Korean Food. Gastronomica: The Journal

       of Food and Culture, Vol. 9, No. 4 (Fall 2009), pp. 12-15. Retrieved from



Sunday, April 15, 2012

How Food Cultures Promote the Economy Development





Name: Ran Wang
WRIT1133-27, MWF 12:00
Prof. Eric Leake 
04/15/12
549 Words
                             How Food Cultures Promote the Economy Development
       After reading The Cultural Politics of Eating in Shenzhen written by Mary Ann O’Donnell and Breaking Bread with a Spread written by Sandra Cate, I found the intimate relationship between these two articles. Although these two passages are written by different authors, and the stories happened in different countries, they both use the food culture development to support the society development in different areas. Firstly, Mary Ann O’Donnell talks about the connection between the development of Shenzhen’s social economy development and the food culture. To be more specific, she uses the food culture development to prove how fast the economic development in Shenzhen is. Originally, analyzing the geography condition, Shenzhen is a good place to foster fishing industry since it is a harbor city. Long time ago, there were many fishers live in Shenzhen. The fishers lived by fishing and enjoyed a natural and harmonious way of life. Later, because of the Chinese-characteristic socialist development, people who live in Shenzhen no longer need to make their living from the fishing industry – they are able to live under the subsides and supports provided Chinese government. With these huge subsidies, those who still foster their old fishing industry became much richer than before. About this situation, China has an old saying: Food is the paramount necessity of the people. So the fishing industry, the various food resources made Shenzhen a rich place. After Shenzhen became rich, the people there can eat delicious and good food rather than just eat enough as before. This is a good example to show the connection between economy development and the food culture.
   
   I was deeply attracted by the second article Breaking Bread with a Spread. I had no idea about  either the food in jails or the connection between prison food and the economic growth. After reading this article, I got my answers. The author, Sandra Cate, talks about the prison food; also, he establishes the relationship between the prison food and the economic growth. In the article, the author describes how bad the original prison foods are. Because most inmates cannot stand this food, they believed the prison food was the most discussing food in the world. Based on this reason, they had an idea about making the prison food better. Then they found a way which is using the leftovers of each meal to make a new food. After they combined the leftovers, tested and adapted recipes form many great sources. Eventually, they found it is the best way to make food better. For example, they put the breaking bread on the instant noodle; it makes the instant noodle much better than before. Along with the discover of this new way of making new food, they invented different types of foods - such as Asian food, Mexican food etc. – and they called this food spread. People who are good at making this food began to spread and sold this food to other prisoners. Finally, the prison food formed a phenomenon; and the spread of this phenomenon started to promote the development of the economy in prisons. So, even in different regions, the food is an indispensable link to promote and sustain the economic development.



Monday, April 9, 2012

Reading Yi's Essay

Yi's Essay
 
  After I read Yi's essay, I saw he did find three advertisements, and all of these advertisements are initiative advertisements.  In addtion, he found a  special relationship between food and culture about American people.He emphasized American people would like to think about whether the food is healthy or not. I think it is the similar opinion between the culture and foods.I believes it is the target for this essay.

Sunday, April 8, 2012

The relation between food advertisements and culture background



Name: Ran Wang

WRIT1133-27, MWF 12:00

Prof. Eric Leake 

04/08/12


       Nowadays, with the improvement of people’s income, all over the world people are willing to spend money on food which they believe is delicious. Also, diet is an indispensable and essential aspect for peoples’ life. On the other hand, we should consider the culture diversity is large, different groups of people have different lifestyle in each social classes and geographic regions. So, it is a best way to use advertisement way to introduce each food. As a result, the competitions for each food company are fierce. In this essay, I would like to compare two foods flavoring advertisements which are Chinese food flavoring advertisement and American food flavoring. By consider these two countries advertisements, no matter in their design and rhetorical function, you can find what the dominant factors are. After analyze these two advertisements, I want to analyze the connection between the food and culture developed issue.

       First, I would like to talk about the Chinese food flavoring which is called Lao Gan Ma. Actually it is a famous chili sauce in China; all most people know what kind of chili sauce this is and how good this brand is. First, when you look the color of this Chili sauce packaging, you can see the main color is read. Actually, there is an intimate relationship between red color and the chili sauce; it is a good way by choosing the color to attract the customers. To analyze the audience for Lao Gan Ma chili sauce, I believe are the people who like to eat spicy food will buy it. Also, because Lao Gan Ma has its own particular recipes, there are so many returned customers because it tastes very good. Next, I am willing to explain and translate the design and the rhetorical function for Lao Gan Ma Chili sauce. When you look at the bottle of packing, there is a head of the woman which means who is the inventor of Lao Gan Ma chili sauce. This person’s name is Hua Bi Tao, is she established Lao Gan Ma chili sauce when the year of 1996. It is one of the best food flavoring companies in China. The reason why Lao Gan Ma is famous is there are some particular recipes in this chili sauce. Meanwhile, you can see there is bunches of text on the bottle, which is explain the history of this company and emphasize why is this recipes better than other food flavoring companies. I believe this is a best way to let customers convinced.

       By observing the advertisement-poster of Lao Gan Ma, We also can find the Lao Gan Ma chili sauce advertisement post on the price, and emphasize how cheap the price is, it is only 6.90 Chinese yuan, which means above 1 dollar per bottle. Because China has huge population, also it is true that China is a developing country. There are so many people live in the low-class status, so the price is very important to them. On the other hand, the price is very important to customers, Chinese always research how to made food more delicious, whatever the person who are live in low-class or high-class status. For this reason, there are lots kinds of food companies in China, the competitions for each food companies are fierce, so the exceptional price are vital part to all of customers In China.

       For American food flavoring advertisement, I would like to talk about the miracle whip, which is made in Germany---Kraft Company. For this advertisement-poster, first, it using the creative way to attract the customers—miracles seesaw. Also, using this way can let the customers feel this miracle whip is extremely lighter than other sauces, which can imply there are low fat in this miracle whip. In addition, when you focus on the details about this miracle whip, it says “Only 4.9% fat” in this miracle whip; it confirmed the customers’ imaginations for this advertisement-poster. Furthermore, it is the same way with the Chinese Lao Gan Ma food flavoring advertisement, the main color for this advertising background is white, which means this miracle whip is pure food and it does not has additives. The audience for this miracle whip, I believe is the American people who like the food which is pure and nourishing. Also, this miracle whip is like the whipped cream recipe, so for adults, it is too hard and waste time to make that, choose this miracle whip is very convenience. For kids, all most of them like foods which are sweet very much, so the miracle whip is a good choice for kids.     

       On the other hand, the price for food is not very important to all of American customers. It is different with China, America is a developed country, not lots of people are worried about whether the food healthy or not rather than the price. For this phenomenon, to compare the china food advertisement and American food advertisement, it is totally different opinion between Chinese and Americans.

       After I read the article Authenticity in American, which is written by Joshua Freedman and Dan Jurafsky, from the article, I did find the word “health” is very important to the food advertisements. Because Americans average per capita income are higher than Chinese, so whether the lower-class American customers or higher-class American customers always considering about the issue of healthy commodity first.        

       Talking about the America people’s opinions, it is different to Chinese because there are lots kinds of food companies in China, the competitions for each food companies are fierce. Although the health food is also important to Chinese customers, the first thing they are going to consider about is whether the food price cheap or not. As a result, when Chinese are choosing which food is better, they think the lower price is indispensable to them. In conclusion, I believe there is an intimate relationship with country development level. The price or health, which is more important to these two different countries customers, is depending on national economic development and average per capita income.



















                                                               Work Cited

 Lao Gan Ma Chili sauce flavor, 2 March. 2012. Picture advertisement.

 April 8, 2012.




 Miracel Whip: Miracle seesaw, December 2009. Picture advertisement.

 April 8, 2012.   

Monday, April 2, 2012

How To Make An Effective Advertisement


Name: Ran Wang

WRIT1133-27, MWF 12:00

Prof. Eric Leake 

04/02/12

438 Words


       After I read the article Authenticity in American, which is written by Joshua Freedman and Dan Jurafsky, the author talks about the language first, the culture diversity is large. Different groups of people have different lifestyles in social classes, geographic regions, especially the language. Since America is the county of immigrant, the different people came from different countries. Thus, the problem of regional accents is very serious. Actually, there is an intimate relationship between language and the food: using the food advertisement is the best way; also, the relationship still can reveal something to all of group of people. Such as the author said “Food descriptions are so widespread and so broad in their audience, they provide an excellent tool for this analysis. (1)” Next, the author using the famous American snack food- potato chips to express how the advertisement words express representations of all of group of people. By consider those different potato chips advertisements, no matter in language skills or lifestyle aspects, so you can find what the dominant factors are to customers.

        I found a very interesting and significant point in author analysis of potato chip advertising. The author talks about the connection between the educational levels and the advertising vocabulary; because the linguistic is very complex, different commodity should suit with different living standard group of people. If the advertiser takes the very complicated language for advertisement, this situation not only will let the consumers who are living in lower-class confused about how food benefits to themselves, but also it is hard to let consumers afford to the price of the food. I feel this analysis is very true and it will benefit all of advertisers.

        From other parts of the article, I did find the word “health” is very important to the food advertisement. Actually, not only the food advertisement should consider about the health for the food, every commodity should consider the significance of health. The reason is that whether the lower-class customers or higher-class customers always consider about the issue of healthy commodity. On the other hand, there is a research about comparing the purchase between expensive chips and inexpensive chips; the expensive chips are purchased more frequently than the inexpensive once. I believe this phenomenon can support people's thoughts that the higher the price is, the more nutritious the food is. As a result, in the future, how to change people’s subconscious ideas is all of the food companies should consider because the health for foods is the first concern of customers.


Sunday, April 1, 2012

One of the Famous Beijing Specialty Dishes


     Today when I was surfing the internet, there was a shared photo album called special Chinese food on Facebook deeply attracted me. After I clicked on the photo album, I found there are lots of special Chinese foods. Such as goose feet, Fried duck tongue, a deep-fried yellow grasshopper, etc. I saw lots of Americans evaluated all of these foods are too disgusting to eat. Actually, in the majority of Chinese people's eyes, lots of them like special Chinese food very much. Fortunately, I did find my favorite food in that photo album-Baodu, which is made by cooked tripe of sheep or swine.

       Talking about Baodu, in geographical aspect, is the Chinese food. In particular, all most Chinese do not know what this food is; only the people who are from Beijing know what kind of food it is and how delicious it is. BaoDu generates in Beijing of China. Meanwhile, only a few people from other countries like this food. When I was talking with my Chinese friends who are from other parts of China about this kind of food, they do not even know what is that, after I explained what kind of this food it is, same as the Americans answers, they are very curious about how could people eat the animal offal and they refused to eat this food anymore. 

       Chinese foods are broad and profound; the BaoDu represents the culture of Beijing. It is a Beijing snack, lots of old men who are live in Beijing like this food very much because BaoDu has a long history in Beijing, it began to be popular when Qianlong Period, Qianlong is the fifth emperor in China in Qing dynasty. After BaoDu had created, because Qianlong thought this food is very delicious, finally, he decided to let BaoDu become one of the Beijing specialty dishes. Finally, this food was inherited to nowadays. Furthermore, the most appropriate time to eat BaoDu in the fall ends and early winter. There are lots of benefits for to body by eating Baodu. When you are finished eating BaoDu during the winter, it will keep warming on your body. If you want to ask effects of blood of what food filling vital energy is best, the people who come from Beijing will tell you the BaoDu is the best choice. Because it is made from Sheep’s offal, there is very high quantity of energy in sheep’s offal. It is one of most famous nourishing diet in Beijing.

      Because I am from Beijing, when I was young, I also hate this food and thought it is very disgusting, both in looking and tasting. Maybe the reason why I like this food very much now is the family influence. Like my grandfather, he believes BaoDu is the most delicious food in Beijing. Meanwhile, most of my family members like BaoDu very much, especially my father. I remember when I was young, my father tell me the BaoDu is one of the most important culture in Beijing.

       The first time to eat BaoDu, I could not accept this food anymore because the disgusting smell of visceral. But as my father said, that smell is fresh taste rather than raw taste. Everyone believes it smells so bad because it has the connection with the method of work. To make BaoDu, you should following the following steps. First, cleaning the fresh lamb tripe first, cut into thin strips; second, cook with boiling water. However it is different from cook other foods with boiling water. Cooking Baodu must to use a slotted spoon to boil the sheep’s tripe within fifteen seconds. After fifteen seconds it should be fished out, because the sheep’s tripe is very easy to become tough. It is the most important and hardest to master the furnace. If the tripe gets tough, it is hard to mull over and it is not fresh anymore. The reason why I like this food later is because it is indispensable to eat that with sauce. After eating the BaoDu with the sauce, it taste totally different and you will feel it is much better than before. The sauce takes up a very important part in this dish, it is made by right amount sesame paste, add a little bit soy sauce and hot pepper oil. After mix these condiments, cut some chopped green onion and parsley and sprinkle it on the sauce. When you sprinkle the sauce on the BaoDu’s surface, it carries a sharp aroma increases people’s appetite considerably. In addition, it is the best way to eat BaoDu is while it is still fresh and hot. Also, it is the best way to eat BaoDu with the alcohol, which can keep your body warm during the winter.

       Since I already like the BaoDu now, I eat that once a week when I was live in Beijing. But it is impossible to eat that right now because I am living and studying in American. Although there are lots of Chinese restaurants, but is still hard to find BaoDu here. Every time before I coming to American, the last meal I eat would be the BaoDu with my families in Beijing. I strongly recommend this snack---BaoDu, if you have a chance to eat that.